Search Engine Optimization (SEO) Agency

Search Engine Optimization, commonly known as SEO, is the process of optimizing your brand’s online presence, including your website, content, and social media platforms, to increase its visibility on search engines. By improving your online visibility, your website can appear on the first page of search engine results pages (SERPs), making it easier for potential customers to find your business quickly.

SEO involves making changes to your online presence to make it more attractive to search engines like Google and Bing. Search engines crawl your website to understand its content. Effective SEO practices ensure that your website is easy for search engines to understand, increasing both the quantity and quality of organic traffic without any additional cost. With a robust SEO strategy, your website can be recognized as an authority site by search engines, directing users to your site.

While there are subtle differences between search engines, focusing primarily on Google is usually sufficient since it is the most widely used search engine. Most of your target market will use Google, which also drives the majority of organic traffic.

The cost of implementing an SEO campaign varies based on the scope of work required. Employing an experienced SEO agency or expert should be part of your marketing budget. The cost typically aligns with the project’s complexity and your specific goals. On average, SEO services can cost around $150 per hour.

Yes, you can implement basic SEO strategies yourself, though it requires some know-how and time. However, effective SEO involves both technical and on-page optimization, as well as staying up-to-date with changing algorithms. It can be time-consuming, and for the best results, working with experienced SEO professionals is advisable.

Three main factors impact your SEO ranking: page load time, keyword selection, and content creation. Slow page load times can result in higher bounce rates and lower rankings. Carefully chosen keywords ensure your content matches what your target audience is searching for. High-quality content that engages visitors can improve dwell time and boost your rankings on search engines.

Yes, blogging can significantly boost your SEO if done with optimization in mind. Creating high-quality, in-depth blog posts that address relevant topics can help establish your site as an authority, improving its visibility in search results.

SEO and paid advertising (such as PPC) complement each other. While SEO can offer a better return on investment in the long run, it takes time and resources to see results. Paid advertising provides quick visibility and can be used in tandem with SEO for the best overall strategy.

The timeline for seeing results from SEO varies, but most experts estimate that it takes four to six months to start seeing significant improvements. This timeline depends on your goals and the specific strategies employed.

SEO best practices involve a combination of high-quality content, authoritative backlinks, and comprehensive on-page optimization. This includes optimizing meta content, images, and tags, ensuring excellent site architecture and user experience, and maintaining internal links. By addressing these areas, your site can achieve and maintain high search engine rankings.

At BeSeen Media, we follow an Agile SEO methodology, which includes:

1. Discover: Understanding your business needs and conducting an initial site review.
2. Analyze: Performing a comprehensive site audit and competitive benchmarking.
3. Strategize: Create a 60-day strategic online marketing plan (SOMP) tailored to your needs.
4. Execute: Implementing the SOMP, optimizing web pages, and managing business listings.
5. Measure: Setting up a tracking system to monitor progress and impact.
6. Report: Provide regular consultations and detailed monthly reports on your site’s performance.
7. Adjust: Continuously refining our strategies based on the latest trends and algorithm updates.

Working with an SEO agency provides access to specialized expertise and resources that might be lacking in-house. Agencies have dedicated teams that stay up-to-date with industry trends and algorithm changes, offering a broader range of skills and experience. In-house teams may have a deeper understanding of your business but might not have the same level of specialized knowledge or resources.

Choose an SEO agency that aligns with your business goals, has a proven track record of success, and offers transparent communication and reporting. Look for agencies that use ethical (white hat) SEO practices and have experience working with businesses similar to yours.

The success of an SEO campaign can be measured through various metrics such as organic traffic, keyword rankings, conversion rates, bounce rates, and overall site visibility. Regular reports and analytics provide insights into how well your SEO strategies are performing and where adjustments may be needed.