We created a well-planned Amazon ad campaign with strategies designed for the platform. This led to a huge success, making our client a top choice for health enthusiasts.
Food Supplement Amazon Seller
Harnessing Amazon Ads to maximize sales
CASE STUDY
THE STORY
Our client is dedicated to holistic wellness, combining nature and science. As a leader in the dietary supplement industry, they prioritize purity, potency, and customer well-being.
Known for their advanced formulations, they have earned the trust of many individuals seeking a healthier lifestyle.
THE GOAL
Navigating the Amazon Marketplace Terrain
In the highly competitive Amazon marketplace, our main goal was clear: increase brand visibility, maximize conversion rates, and achieve a strong ROI to reinforce the brand’s leadership in the supplements industry.
THE SOLUTION
Unlocking Potential with a Dual-Phased Approach
Phase 1 – ‘The Spotlight’
Our client had an impressive product line. We elevated this by highlighting their best sellers with Amazon Sponsored Products ads. These strategically placed ads showcased the unique benefits of the supplements and secured prime positions in search results and on product pages.
Phase 2 – ‘The Engagement Drive’
Building on this success, we launched Amazon Sponsored Brands campaigns. These ads not only promoted the products but also told the brand’s story, connecting with health-conscious consumers and highlighting the brand’s commitment to natural wellness. Additionally, we utilized Amazon Stores to provide a cohesive shopping experience, guiding customers through a curated journey of the product range.
THE RESULTS
- A 55% ascent in sales volume.
- An impressive 15.7x ROI that emphasized the campaign’s effectiveness.
- A commendable 70% decrease in Cost Per Acquisition, ensuring profitability while scaling.
