A meticulously planned Black Friday campaign. A two-phased strategy. And an extraordinary triumph on Facebook that surpassed expectations for a Greek Dermatology Clinic.
Dermatology Clinic
Turning Black Friday Buzz into a Facebook & Instagram Triumph
CASE STUDY
THE STORY
One of our clients, a Greek Dermatology Clinic stands at the pinnacle of cosmetology and beauty, offering top-tier treatments to its clients. Their commitment to excellence and innovation has established them as industry leaders in Greece and Cyprus.
THE GOAL
Black Friday Buzz
The Black Friday period posed a significant opportunity. The goal? To generate a buzz, capture leads, and achieve unparalleled ROI, all while solidifying their dominance in the beauty market.
THE SOLUTION
The magic began unfolding in two meticulously crafted phases.
Phase 1 – ‘The Tease’
Instead of unveiling everything at once, we decided to kindle the anticipation. A strategically designed video ad was our torchbearer, generating curiosity while discreetly collecting invaluable leads. This wasn’t just about immediate results. It was a master move, setting the stage for what was to come.
Phase 2 – ‘The Grand Launch’
Armed with insights and a treasure trove of data, we moved to the main act. Segmentation became our ally as we tailored Custom Audiences based on demographics and past behaviors. The Black Friday offer wasn’t just presented; it was showcased, celebrated through powerful video and image ads. And to ensure no stone was left unturned, automatic placements were employed, casting a wide yet precise net. Our retargeting strategies ensured the brand resonated, lingered, reminding every potential customer of what they stood to gain.
THE RESULTS
- 48% surge in revenue during the campaign.
- An astounding 18.1x ROI.
- A jaw-dropping 80% plunge in CPA
