We executed a highly effective Google Ads campaign, using diverse strategies tailored for the search engine. This campaign achieved remarkable success, positioning a Dental Clinic as the top dental destination in Glyfada.
Dental Clinic
Crafting Digital Smiles: A Remarkable Google Ads Success
CASE STUDY
THE STORY
Located in the heart of Glyfada, our client is more than a dental practice; they are a symbol of excellence in oral care. With advanced technology and a team of experienced dental professionals, they have been revitalizing smiles and setting new standards in dental care. Their commitment to patient comfort and innovative treatments has made them a trusted name in the community.
THE GOAL
Dominating Digital Dental Searches
In today’s digital age, where most people start their search for services online, our client set out to become the top choice for dental services in Glyfada. Their mission was to improve online visibility, attract potential patients to their website, and boost appointment bookings, solidifying their status as the leading dental clinic in the area.
THE SOLUTION
Crafting a Three-Tiered Strategy for an Immaculate Digital Presence
Phase 1 – ‘Brand Echo’
We began by building brand awareness with Google Display Ads. By targeting the local community with engaging visuals and compelling messages, we made sure our client became synonymous with excellence in dental care.
Phase 2 – ‘Precision Point’
Next, we used Google Search Ads to place the dental clinic at the top of search results for relevant dental queries. With compelling ad copy, location extensions, and a focus on high-conversion keywords, we ensured potential patients found and felt motivated to contact them.
Phase 3 – ‘Captivate & Convert’
To strengthen online engagement, we launched Google Remarketing Ads. These ads targeted users who had previously visited the clinic’s website or interacted with their ads but had not yet booked an appointment. This strategy kept our client top of mind, reminding potential patients of their exceptional services.
THE RESULTS
- A remarkable 60% boost in online appointment bookings.
- An unmatched 12.5x ROI, testament to the campaign’s efficacy.
- A laudable 65% cut in Cost Per Acquisition, marking efficient and effective growth.
